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Sunday, January 24, 2010

Expand -DON'T SHRINK!

One of my suppliers (Profiles International) just spent $5 Million last year on revamping their product and eliminating their competition (figure of speech). Very extraordinary in a market where companies are cutting back and laying off -Profiles is investing in itself and cutting new ground!

I've said it again and again to my clients -this is the time to innovate and create NOT cut back and shrink. Shrinking creates more shrinking. Expanding creates expansion. Whatever you FOCUS on in business grows. It is a LAW!

What are you focusing on?

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