Yes Lives In The Land Of No

From the book "Pour Your Heart Into It" By: Howard Schultz -the guy that bought Starbucks and brought it to what it is today...

(pp. 73-74)

"In the course of the year I spent trying to raise money [to purchase Starbucks], I spoke to 242 people, and 217 of them said "no." Try to imagine how disheartening it can be to hear that many times why your idea is not worth investing in. Some would listen to my hour-long presentation and not call me back. I'd phone them but they wouldn't take my call. When I finally got through, they would tell me why they weren't interested. It was a very humbling time.
The hardest part was maintaining an upbeat attitude. You don't want to pay a visit to a prospective investor and not display the full measure of passion and enthusiasm about what you're proposing to do. You can't be dejected when you meet with a landlord to begin negotiations about leasing a location. But if you've had three or four fruitless meetings that week, how do you whip yourself up? You really have to be a chameleon. Here you are in front of somebody else. You're depressed as hell, but you have to sound as fresh and confident as you were at your first meeting.
Still, I never once believed, not ever, that my plan wasn't going to work."