Imagine for a second that a friend from another city calls you on the telephone asking you to help them with their decision in hiring someone who does exactly what you do.
You start to explain to them what to look for and what to look out for.
If you take some time right now to write out what you would say you start to create a very powerful sales argument for your product or service. Then you add to what you write out some evidence. You ask "How do I know that?" And go and gather evidence from around the country on your point. Evidence really works!
I was working with a Realtor once who responded to this question "I can sell people's houses within 60 days. I have proven track record over the last 5 years of doing this. 91% of every house I've listed has sold within 60 days with the sellers getting equal or more than what they wanted for their house. I have sold over 400 houses this way. The other 9% didn't sell within 60 days because..." That really stood out. It set her apart from all the other Realtors out there who only speak about "I give great service" and "I really help my customers." Well I should hope so!
She went out to networking meetings, stood up and told her story. It got results. She started getting more and more listings and really creating even more stories.
Work on your sales argument and add that evidence. Then go and tell everyone!
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment