In his book "Getting Naked" author Patrick Lencioni talks about how 3 specific fears keep us from creating powerful trust and loyalty with our clients. It is Lencioni's base model for doing business himself. It is one of the most powerful books I've ever read.
I laughed, I cried, I sat up until 2am finishing it!
The 3 Fears are...
1. Fear Of Losing The Business
2. Fear Of Being Embarrassed
3. Fear Of Feeling Inferior
He shares powerful principles of how to shed these fears and therefore creating the most loyal, enthusiastic, and trusting clients you will ever experience.
I've been doing business like this for years but have never read a book that put it all together in such a simple way.
Buy it here...
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